- The highlight of the 'best bits' of the film; the very funny, the very sad, the action-packed, the bizarre
- We are not shown the story in narrative order
- They showcase the stars of the film
- Some visual images stay on screen for only just enough time for our mind to realise what we are seeing
- Conversations between characters usually consist of one line each
- Unusual angles are often used to show events or characters
- Action is intersprersed with credits on screen
- Voice-overs are used to tell the story and give credit information
- Music plays an important role in creating atmosphere
- The title does not appear until the end
- The trailer builds to a climax, when it ends
- Quick cuts
- Release date
- Not too much is given away
- Text - captions, reveals aspects of narratives
- Short in length (1-3 minutes)
- Reviews from newspapers/magazines and ratings
- Promotes directos
- Not always in narrative order
- Name and logo of production company in the opening of the trailer
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